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Customer data integration (CDI)

Customer data integration (CDI) to the Web has recently been a major part of a lot of the websites that we have built and spend time working on,it is the characteristic that makes them more than brochureware. Membership & Customer data integration (CDI) online databases Should your website need to do anything serious it’ll need    Read More …

Web strategy

To make any project successful including your internet presence takes a lot of preparation, Web strategy detailed planning and design based on a ‘real-world’ picture of what’s going on. It often takes an impartial outside view to see where you are, where you’re going and how to get there. That is why web strategy is    Read More …

Search engine optimisation (SEO)

Search engine optimization (SEO) is a major subject matter and a difficult one to master. How do some sites have the ability to be at the top of the search engine search positions while others may as well be invisible? This doesn’t happen by incident. Search engine optimization (SEO) is the in depth assessment, configuration    Read More …

Pay per click (PPC)

Google search Pay Per Click (PPC) is basically advertising on search engines. You pay a sum of money whenever someone ‘clicks’ on your advert, hence the term ‘Pay Per Click’ (PPC). The adverts will appear in the sponsored listings of Google. Pay per click (PPC) adverts are text based adverts on search engines like Google    Read More …