Context
41 on Sloane sells office space in Bryanston: private offices, shared space, boardrooms, training rooms, virtual offices and day tours. Fully furnished, parking included, telephony and IT infrastructure, secretarial support.
Six distinct products, sold to people at six different stages of deciding.
The problem
A serviced office is bought on a shortlist. The prospect is comparing three or four buildings, and the thing that removes you from that shortlist fastest is making them phone to find out what is included.
The old site treated all six space types as one page with a general enquiry form. Someone who wanted a boardroom for an afternoon and someone who wanted a twelve-desk private office for two years got the same page and the same form, and the sales team got an inbox of enquiries that all needed a qualifying call before they could be answered.
What I did
Each space type got its own page, its own photography, its own inclusions list and its own price position. Not a shared template with a swapped heading — genuinely separate, because a training room and a virtual office have almost nothing in common from the buyer’s side.
The all-inclusive pricing model became the headline rather than a footnote. Listed prices include everything except printing and phone calls, and saying so plainly removes the single biggest source of hesitation in the category.
Every page ends in one action — book a tour — with the space type already attached to the enquiry. The sales team receives a request that already says what the person wants and when they want to see it.
The result
Six spaces that sell themselves separately, and enquiries that arrive qualified rather than needing a call to find out what the person actually wants.
Delivered inside the budget and timeframe agreed at the start, which — going by the number of people who mention it as though it were remarkable — apparently is.
