Eight projects, and what actually happened on each

Confidential — consumer lending

One form. Seven lenders. Four seconds.

A single loan application that fans out to seven separate lender APIs, normalises seven different sets of nonsense, and returns a ranked list of real offers before the applicant loses interest.

Lender APIs integrated

7

Median full-panel response

~4s

Uptime since launch

99.95%

Will management platform — later acquired

Built it in six months. Maintained it for four years. They sold it.

A full will drafting, storage and executor-handover platform in PHP and Angular. Six months to build, four years under my maintenance, then sold to an insurance consortium as a working asset.

Concept to production

6 months

Maintained without a rewrite

4 years

Sold to an insurance consortium

Acquired

Woolworths · Flume Digital Agency

A gift card system with one immovable deadline.

A custom PHP gift-carding system built for Woolworths' Mother's Day campaign — high-volume, time-boxed, and impossible to ship late.

Deadline — Mother's Day

Fixed

Downtime during campaign

0

From brief to live

1 week

Nimue Skin Technology · Flume Digital Agency

A skincare store that has to diagnose before it can sell.

Lead developer on a WooCommerce build with two audiences in one store — a consumer skin-classification journey, and a gated professional and stockist portal. Hand-coded template, no page builder, no premium theme.

Page builders used

0

Audiences, one codebase

2

Custom template code

100%

Triple E Training (eee.co.za)

Turning 12,000 training sites into one clear enquiry.

Adult literacy and numeracy training delivered on-site at over 12,000 workplaces. The website's job is to convert an HR manager's vague intent into a qualified callback request.

Training sites served

12,000+

Enquiry paths, one inbox

3

Of client history to structure

30 yrs

41 on Sloane

Six kinds of office, one booking decision.

Serviced office space in Bryanston — private offices, shared space, boardrooms, training rooms, virtual offices. Built so a prospect can find the one they need and book a tour without phoning to ask what anything costs.

Space types, separately sold

6

Pricing shown, not hidden

All-in

From page to booked tour

1 step

BuildCBS

Quoting construction work without a quote form.

Construction and renovation along the Garden Route. Premium timber decking, renovations, custom builds — sold on evidence of finished work rather than on a form nobody fills in.

Registered — stated up front

NHBRC

From gallery to quote request

2 taps

First — where the traffic is

Mobile

Wild Peach Schnapps — DBG

A drinks brand that has to check your age before it says hello.

A cocktail-led brand site for a South African schnapps, built around a compliant age gate that doesn't destroy the first impression.

Cocktail recipes as landing pages

6

Age gate, once — then remembered

1

Campaign carried through the build

#LifeIsPeachy